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							<div class="p1 lie"><p>Brain Dead's Sheds Light on How to Build a Time Honored Brand</p></div>
							<div class="lie"><p>“Sometimes pteople buy into the hype and just keep spoon feeding the world the same shit.”</p></div>
							<div class="lie"><p>Amidst the countless number of clothing brands that exist today, there is no label quite like the one conjured by Kyle Ng and Ed Davis. Brain Dead is madcap, compelling and glowers att those who don’t stray off the beaten path. The brand would be saturnine in human form albeit soaked in mirth and color due to its bastion of disparate influences. Blurring the lines between highbrow and lowbrow are the duo’s graphic T-shirts that glean cult cinema, old record covers, punk rock, DIY culture and even ’80s sex club aesthetics. The brand may not exactly fit one category, but it will sate your appetite in all of its weird, graphic-led glory.</p></div>
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							<div class="lie"><p>On building a brand:</p></div>
							<div class="lie"><p>Creating a brand is like making a movie. You need to build a world that seems real and authentic. You need to create characters, a soundtrack, a visual language, and a strong storyline to your brand. Just like a movie, if the world you create doesn’t capture your attention then it will fail.</p></div>
							<div class="lie"><p>On Brain Dead’s budding success:</p></div>
							<div class="lie"><p>Brain Dead has grown in a real organic fashion. I am pleased with the way it’s rolling out. My partner Ed Davis and I created it with the idea that it could be a sandbox where we could create and explore ideas in all facets of culture. I think the fact that we are not trying to go the conventional fashion route, we can capture the attention of some great retailers and customers.</p></div>
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